Stony Brook Athletics partners with PMI College and MSP


Jan. 23, 2013

Stony Brook, N.Y. - Stony Brook Athletics has announced a multi-year agreement with PMI College (PMI) and Madison Sports Partnerships (MSP) for the development of multimedia sponsorship rights to accelerate broad-based financial support for its fast-rising athletic programs.

Through this comprehensive multi-year partnership, PMI and MSP will represent all of Stony Brook University’s 20 men’s and women’s athletic programs in arranging multimedia sponsorship and naming rights opportunities with interested businesses and media institutions. The agreement also covers all of the university’s venues and facilities, including the new basketball arena, which will open in 2014.

“Stony Brook’s proud partnership with PMI College and Madison Sports Partnerships will facilitate financial progress with this university’s increasingly successful athletic department,” said Stony Brook University Director of Athletics Jim Fiore. “With our success on the field and in the classroom, our prestigious membership with the Association of American Universities and our proximity to New York City, Stony Brook Athletics is an attractive brand for any corporate sponsor.”

Working alongside the university’s athletics department personnel, PMI and MSP will assist in launching the school’s multimedia marketing, sales, events management, and communications activities. These efforts will include sponsorship and naming rights opportunities through television and radio content, programming and advertising, coaches' shows, stadium and in-venue signage, in- game promotions, pre-game and post-game events, official athletic website advertising, social media activity, mobile and tablet integration, coach and player-alumni endorsements, new technology, athletic media coverage, print publications, premium seating, hospitality, and tickets.

“Through their efforts, Stony Brook’s athletics program has built great momentum and now represents a very compelling and valuable opportunity for corporate sponsors and multimedia partners,” said Mary Lee Gilliland, MSP’s president. “We’re looking forward to helping Stony Brook continue making substantial strides locally and regionally through our comprehensive collegiate marketing platform.”

As part of the agreement, Stony Brook University also renewed its ticket sales partnership with PMI in a multi-year agreement.

“We’re excited to add corporate partnership sales to our existing outbound ticket sales services partnership with Stony Brook Athletics,” said Mark Washo, managing partner of PMI College. “Stony Brook has an athletics program on the rise, and we look forward to helping the school capitalize on all of its teams’ success to maximize its athletic revenue.”

Businesses interested in discussing naming rights and sponsorship opportunities with Stony Brook University should contact Mary Lee Gilliland or Mark Washo.


About Stony Brook Athletics
Stony Brook Athletics sponsors 20 NCAA Division I intercollegiate varsity sports that compete in the America East Conference and CAA Football. Located on Long Island, just 60 miles outside of Manhattan, and known as the Seawolves, Stony Brook is a fast-rising program with 37 conference championships and 20 national postseason bids in the last 10 years. With over $80 million of facility upgrades, major national television exposure in multiple sports, a student-athlete body with a cumulative grade-point average of 3.0 and unprecedented revenue generation and fundraising efforts, Stony Brook Athletics is positioning itself as one of the premier athletic programs in the Northeast Region among all public research universities.

About PMI College
PMI College is an agency founded by Mark Washo, with special focus and attention on growing revenue through outbound ticket sales. Along with founding PMI College in 2010, Mark also has over 20 years of professional sports experience in his resume. PMI College brings a professional sales approach to all outbound partnerships, with an emphasis of growing one-to-one fan relationships. Special emphasis is placed on face-to-face meetings and being active in the community with aggressive database building strategies.

About Madison Sports Partnerships
Chicago-based Madison Sports Partnerships advises collegiate athletic programs and corporate partners on multimedia sponsorship strategy. Using insights gained through consumer and fan research, the firm focuses on data analytics that enable partners, brands, and sponsors to better understand the value of specific sports multimedia and technology channels. Its services include revenue generation through naming rights, licensing, sponsorship, new technology, and strategic marketing services for NCAA collegiate athletic properties, conferences, alumni associations, corporate and media partners. Industry veteran Mary Lee Gilliland is MSP’s founder.